Market Leader Upper Intermediate – Map of the book

 

 

 

 

 

 Dear Advanced class’ participants:

With many congratulates because of the beginning time of new semester in TSE English courses (TEC),

please find the Market Leader outlines as follows:

 

 

 

 

 

Unit Discussion Texts Language work Skills Case study
1
Communication

Discussion:
What makes a good communicator?

Reading: Communications problemsListening: An interview with a communications expert Words to describe good and bad communicatorsIdioms Problem solving on the phone Creating a sense of identity: Improve communi-
cations in a global company
Writing: memo
2
International marketing

Discussion:
Discussion of international brands

Reading: The international marketing mix – Financial TimesListening: Authentic brainstorming meeting Marketing collocationsNoun compounds and noun phrases Brainstorming Zumo: creating a global brand: Reposition a sports drink for the global marketWriting: memo
3
Building relationships

Discussion:
Discuss business relationships and do a quiz

Reading: Relationship marketingListening: Interviews with people promoting business relations Words to describe relationsMulti-word verbs Networking Getting to know you: Discuss ways to promote customer loyaltyWriting: sales letter
4
Success

Discussion:
Defining success

Learning from mistakes

Reading: Mobile phones- Financial TimesListening: An interview with a management expert PrefixesPresent and past tenses Negotiating Camden FC: Negotiate a sponsorship deal for a football teamWriting: press release or letter
5
Job satisfaction

Discussion:
Discuss motivation and do a quiz on stress

Discuss how job titles affect motivation

Reading: Fringe benefits – Financial TimesListening: An interview with an expert on job satisfaction Words for describing motivating factorsPassives Handling difficult situations Office attraction: Devise a policy on close relationships at workWriting: guidelines
6
Risk

Discussion:
Discuss everyday risk and risk in business

Reading: Risks from globalisation – PR newswireListening: An interview with an expert in risk management Words for describing riskIntensifying adverbs Reaching agreement A risky business: Consider options to improve a clothing company’s profitWriting: report
7
e-commerce

Discussion:
Discuss the use of the Internet

Reading: Using the Net – Business WeekListening: An interview with an e-commerce entrepreneur Internet termsConditionals Presentations KGV Europe: Decide whether a music retailer should trade on the internetWriting: memo
Review unit A        
8
Team building

Discussion:
Do a quiz about thinking styles

Reading: Successful team-working – Accountancy magazineListening: An interview with a team-building expert PrefixesModal perfect Resolving conflict The new boss: Look at ways of improving the performance of a sales teamWriting: letter
9
Raising finance

Discussion:
Ways of raising money

Reading: Financing start-up business – Financial TimesListening: Interview with the founder of an Internet business consultancy Financial termsDependent prepositions Negotiating Vision Film Company: Negotiate a finance package to make a feature filmWriting: e-mail
10
Customer service

Discussion:
What people complain about

Customer complaints

Reading: Customer delight – Financial TimesListening: New technology in customer service Handling complaintsGerunds Active listening Hermes Communi-cations: Prioritise and deal with complaintsWriting: memo
11
Crisis management

Discussion:
When is a problem a crisis?

Reading: Airline crashes – Financial TimesListening: An interview with a crisis management expert Noun phrases with/without ofSimilarities and differences Asking and answering difficult questions Game over: Manage a crisis over pirated softwareWriting: report
12
Management styles

Discussion:
Do’s and don’ts for managers

Reading: Who would you rather work for – GuardianListening: An interview with a business author Management qualitiesText reference Putting people at ease Zenova: Assess feedback from employees to improve management stylesWriting: action minutes
13
Take-overs and mergers

Discussion:
Pros and cons of take-overs and mergers

Reading: Why mergers fail – Financial TimesListening: An interview with an executive who has recently made a large acquisition Words to describe take-overs and mergersHeadlines Summarising in presentations Group Bon AppetitPLC: Discuss the risk of take-over and consider making new acquisitionsWriting: report
14
The future of business

Discussion:
Personal predictions

Reading: Products and services of the future – Financial TimesListening: An interview with a trend watcher Describing the futureThe language of prediction Getting the right information Yedo Department Stores: Look at trends and increase profitability of an up-market department storeWriting: report
Review unit B        

Changed program

According the students’ questionnaire result, the rest Advanced sessions will be held on 10th and 12nd March. On Monday 12 March you will have the final exam (Market Leader-term I).

Wish you the best

Alert on midterm exam

Dear Advanced Class students (Market Leader Course):

Please check upcoming exam dates those will be announced in TEC, carefully. We will make no exceptions.

The winter course midterm exam will be done at 3 on Mon. February 6, 2012 and the exam items will be as follows:

Listening °

Function °

Vocabulary °

Writing in 60 words °

Hope you pass it successfully!

Welcome Message

Welcome to TEC Advanced portal.

We are excited about using this new communications tool and hope it will increase our collaboration and interaction with courses’ students. The blog is intended to serve as a vehicle for informing, explaining and homework, and (most importantly) giving us an opportunity to hear from you about classes, training methods, teachers, lessons and of course Courses administration.

Teachers and admin from throughout the Advanced Class will be posting regularly on the portal, addressing a variety of topics. Just to be clear, the blog will not act as usual modes of communicating with and getting feedback from the public or about general topics. Instead, it is an additional way of communicating with you from English Courses. You will continue to participate the classes and please be sure to save the portal’s address and  visit it the day after each session. Comments are welcome and we will  moderate and review them and get them up as quickly as possible during regular business hours.

Functional advantages of creating the TEC

  • Easily accessible: Everything that the teachers post to this portal will instantly be accessible by students from their office or home at work time or holidays.

 

  • Facilitate online discussions and collaboration: Students can simply respond to blog posts and discuss topics through comments.

 

  • Create and share a class publication (Text and Audio files): Students can reach easily to shared publication and send their homework to edit by their teacher. The teachers seamlessly can share a custom designed, finely tuned and engaging collaborative online publication.
  • Stay in touch with officials: Departments’ directors in TSE easily can know about what is going on in classes and how active are their staff in learning and studying English.

 

  • Get feedback or collect information: Students can use comments to give feedback, survey data, or teacher can ask anyone he’d like to give input or ideas.

Every grade of TEC has it’s own page on this portal and added homework, exams’ result, writing and e-mailing skills’ docs and… will be published on the mentioned pages. Every registered User on this portal can easily Log in with his username and password (in the top line banner) to publish new post or leave comments.

If you have further questions, issues or comments about TEC, please use the comment area on the main page for leaving massage or contact TEC administrator directly.

I hope this is the beginning of a lively and further engaging dialogue to  improve our language skill.

with the Best wishes

TEC   Administrator